Program overview

Study Level

MBA

Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.

This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.

This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.

Program overview

Study Level

MBA

Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.

This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.

This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.