A Division of Ster-Kinekor Films: Interview

Fiaz Goolam Mahomed holds an MBA degree from the University of Kwazulu-Natal. More popularly though, he is knows as the Chief Executive Officer of Ster-Kinekor Theatres - A division of Ster-Kinekor Films (Pty) Ltd., an entertainment leader in South Africa and Zimbabwe. He tells us more about his work and how business school has helped him.

Please tell us what your company does: main products or services, size, turnover etc.

Ster-Kinekor Theatres is the market leader in filmed entertainment in South Africa, Zambia, Namibia and Zimbabwe. The circuit has 360 screens in 52 theatres. Ster-Kinekor Theatres has pioneered a number of initiatives in South Africa, including half-price Tuesdays and more recently the concept of Self-Service Terminals.

We are encouraged by the recent results of the Classis and Junction chains. Trading for the last two months has been brisk and all signs point to a strong six months looking forward. The Ster-Kinekor Group portfolio includes Ster-Kinekor Home Entertainment, Ster-Kinekor Games, Ster-Kinekor Distribution and Ster-Kinekor Unlimited. Ster-Kinekor Theatres are a wholly owned subsidiary of Primedia.

What was your educational and career background before business school?

My career started in the field of finance and moved to cinema operations as General Manager in 2002. I am currently the CEO of Ster-Kinekor Theatres. I have also completed the Management Advancement Programme (MAP) at business school.

How has your career progressed since business school?

As stated earlier, I began the MAP just prior to being appointed General Manager and on submission of my dissertation was appointed CEO. The business school seems to be my lucky charm.

How has your MBA helped you reach your leadership position?

The MBA provides one with a broader understanding of the skills required to develop as a leader. This is complemented by the great insights gained through our syndicate groups required for assignments. The dissertation challenges one's ability to identify concisely the dilemmas faced by management and gives extensive insight in research skills. It is probably the most research one would conduct on a particular issue facing an organization and develops the thought process that supports the resolution of challenges faced by organizations today.

I would attribute a large portion of my success thus far to the realization of the importance of the right people. Not only those that surround you, but throughout the organization. At face value, this sounds obvious and easy to implement. In practice, it is required to have a clear vision for the organization supported by clear strategies for turning it into reality. Most organizations fail to take the impact of people into account, during the implementation phase.

The MBA has assisted in my development as a leader in my appreciation of people.

What advice would you offer to young professionals considering an MBA or about to graduate?

Firstly, I would highly recommend pursuing an MBA. However, one has to ensure that issues around time management are adequately dealt with. While technical skills are a prerequisite for starting a career, and sound leadership skills, a clear vision that inspires people and the interpersonal skills to take people along with you on the journey to success, will determine the leaders of tomorrow. Complete your MBA with a purpose in mind, not for the credentials.