Program overview

Specialisations

Marketing

Degree

MBA

Study Level

MBA

Study Mode

Online

Campbellsville’s online marketing MBA will provide you with the foundational skills and knowledge you need to become a marketing leader to stand out in today’s competitive and media-saturated marketplace. You will gain an understanding of the necessary tactics used to succeed in the various markets, both online and offline. Our program covers essential business topics, including managerial finance, business ethics and organizational theory. To better tailor your education, you can also choose three of four marketing track electives: healthcare marketing, international marketing, marketing research and marketing communication. You’ll also learn from faculty members who have real-world experience in the marketing field.

Our MBA in marketing will teach you how marketing principles apply to management decisions. You’ll explore product development, consumer behavior analysis, market definition and the forecasting and development of marketing plans as they apply to healthcare institutions. Additionally, you’ll be able to learn the various marketing strategies and tactics used in global markets; the effects of political, legal and economic systems; and the effects of foreign culture.

Program overview

Specialisations

Marketing

Degree

MBA

Study Level

MBA

Study Mode

Online

Campbellsville’s online marketing MBA will provide you with the foundational skills and knowledge you need to become a marketing leader to stand out in today’s competitive and media-saturated marketplace. You will gain an understanding of the necessary tactics used to succeed in the various markets, both online and offline. Our program covers essential business topics, including managerial finance, business ethics and organizational theory. To better tailor your education, you can also choose three of four marketing track electives: healthcare marketing, international marketing, marketing research and marketing communication. You’ll also learn from faculty members who have real-world experience in the marketing field.

Our MBA in marketing will teach you how marketing principles apply to management decisions. You’ll explore product development, consumer behavior analysis, market definition and the forecasting and development of marketing plans as they apply to healthcare institutions. Additionally, you’ll be able to learn the various marketing strategies and tactics used in global markets; the effects of political, legal and economic systems; and the effects of foreign culture.

Admission requirements

GPA

2.5+

Complete the online application
Three reference letters, one being a professional reference
Official college transcript with a minimum 2.5 GPA and GRE or GMAT test scores within the last 5 years
GRE/GMAT scores will be waived if GPA is 3.0 or higher
Resume
Essay including a statement of professional goals

Program Duration

2 Years

Starting Month(s)

Jun

Candidates are required to submit references or letter(s) of recommendation for acceptance

Candidates are required to submit an essay(s) for acceptance

Domestic Students

Tuition Fee/year

17,964 USD

Tuition Fee (Out of State)

-

International Students

Tuition Fee/year

17,964 USD

Other Expenses

-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.