The relationship between MBAs and startups is complicated at best. While it is true that the value of an MBA is highly contested when it comes to its correlation to startup success, many individuals interested in developing their own startup are turn to MBA programs to gain specific insight and skills. Here’s why.
Entrepreneurship training and the MBA
The value of an MBA is immediately evidenced in the extensive training that graduates are nearly always guaranteed to have undergone. One of the most important things that an MBA program can offer an individual interested in startups is entrepreneurship training. John Fjeld, PhD, professor of the practice of strategy and executive director of the Center for Entrepreneurship and Innovation at Duke University’s Fuqua School of Business, lists the following as some of the specific entrepreneurial skills that an MBA student will attain during the course of their MBA program:
- A structure for evaluating the viability of a startup idea and a framework for building a strategy for the venture
- The principles of market research and how to apply them in a startup environment
- Sources of capital and how to build a financing plan
- Product management and marketing
- Financial accounting
- Team building, leadership and other organizational issues
Most importantly, the MBA program – specifically the entrepreneurship specialization track, if one is offered by the school – often allows students to experience hands-on and experiential learning that will prepare a graduate to handle the real challenges of founding and operating a startup. “Success in a startup requires a good business idea and good planning and execution. The planning and execution require a variety of skills and experience,” says Dr. Fjeld. “The MBA is the educational program specifically designed to impart the necessary skills and also to give students the opportunity to gain important experience while in the MBA program.”
Brain Guido Hassin, an alumnus of IMD Business School and founder and CEO of Smart Office Energy Solutions, currently teaches entrepreneurship at Rice University, and he echoes Fjeld’s emphasis on experience. “The techniques and heuristics that expert entrepreneurs use to run startups are very different than those learned by MBAs pouring over case studies,” says Hassin. “Entrepreneurship skills, like leadership skills, cannot be read in a book or learned passively in a classroom lecture...that’s why in the entrepreneurship course I now teach at Rice University, we have students develop businesses, not business plans.”
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