The Digital MBA and How It’s Helping Millennials Break into Business

Sponsored by ISDI

If you were born between 1981 and 1996, then congratulations – you’re a millennial and part of a generation of self-proclaimed passionate, driven, curious, open-minded individuals.

But what has this got to do with breaking into the business sector? Well, it’s millennials who are set to dominate the modern business workplace as digital innovations also take over the way we do business and influence the way business works.

And although millennials have the necessary traits to work and lead in business – they still lack the technical understanding and soft skills needed to work in a digital business environment – which isn’t easy to come by as opportunities to get experience are marred by the typical catch-22 of needing experience to get experience.

The Digital MBA is an alternative and equally great gateway for breaking into business. At ISDI, the first digital business school in the world, their Digital MBA doesn’t ask for any prior work experience from prospective candidates either – allowing aspiring business professionals the opportunity to get ahead without having to worry about getting work experience first. 

We spoke with ISDI to find out more.

The rules of business are changing – and the Digital MBA is a reflection of that

The job market is as competitive as it has ever been – and so the need to stand out from the crowd has never been more important if you want to land the job of your dreams.

While the MBA is still the most sought-after postgraduate business degree program, according to the General Management Admission Council (GMAC), there has been a definitive rise in the number of alternative specialized business postgraduate programs available, reflecting the diverse job roles that encompass today’s modern business landscape.

The Digital MBA goes the extra mile and considers the implementation of digital innovations and the revolutionary impact technology has on business - something which the MBA in its traditional form doesn’t necessarily touch upon.

It adds the classic skills traditionally provided by the MBA and also trains you in the soft and hard skills which have become essential in today's changing world. What’s more, the Digital MBA professors are also industry professionals who work at tech giants such as Google and Amazon, and offer insightful views and experiences of the industry to students. 

Technology and digital innovations are becoming the bedrock of businesses everywhere

The key difference between the millennial generation and generations past is their habitual rapport with technology and the digital world.

Having grown up surrounded by the internet, smartphones and other digital innovations that have seemingly revolutionized the way the society behaves, millennials have a much better handle on these technologies and how they can best be implemented in the workplace.

From audit and consulting to media and advertising…

Hands-on learning and real-life experience in a degree is paramount – as is being able to put theory into practice. It’s not uncommon for higher education institutions to have exclusive corporate partnerships with industry-related companies in order for students to carry out work placements and garner their industry experience.

Last year, 20 Digital MBA graduates who undertook internships at global management consulting company Accenture were offered job offers at the end of their work experience. In total, over half of the Digital MBA graduates have gone on to work in audit and consulting, while 12 percent are in media and advertising agencies, 10 percent in digital native and another 10 percent in real estate and construction, with a further seven percent working in education.