The possibility of attending one of the top business schools in the world is a dream for many prospective MBA students, but, with hard work and determination, many students do in fact fulfil this sought-after reality.
London Business School – ranked fourth in our Global MBA Rankings 2019 – is one such school, home to students who have sacrificed and excelled to earn their place at this coveted European institution.
I was given the opportunity to walk among the MBA students of this year’s cohort to find out what being an MBA student actually entailed.
With a humanities’ undergraduate degree, I thought I would feel out of place surrounded by students who had held positions in the US Navy, security organizations and medical technology. However, I was reassured by Dr Nicos Savva, Associate Professor of Management Science and Operations at LBS, that there’s a place for individuals from any background on its MBA program.
The location
I was welcomed to LBS’ Sammy Ofer Center by Dr S. Alex Yang, Assistant Professor of Management Science and Operations before observing his class ‘Data Analytics for Managers’.
LBS opened the center – situated at the Old Marylebone Town Hall, Central London – in September 2017. The three-storey building – a five minute walk from the original LBS campus – contains six lecture theatres, a library, 35 seminar rooms, staff and faculty suites, a student lounge, broadcast facilities and a new alumni centre.
I was transported into a learning environment like I’ve never experienced before.
A day in the life at LBS
Under the wing of Dr Yang, I was able to get a feel for what a quantitative MBA class entailed.
As it was the final day of his class, students were undertaking a case study, deciding in their ‘company’ plan whether their US$1,000 should be used for advertising or promoting the sale of meatloaf.
It was interesting to see how students delegated tasks among each other, as on a compacted course of this kind it must feel like a whirlwind at times. The camaraderie among peers was clear, all working towards a common goal, using each other’s strengths to complete the challenge.
The findings
To conclude the case study, some groups were given the opportunity to present their business plan.
Addressing the lecture theater, Yang says, “What do we mean by business model? Although statistically rigorous, it should be interpretable. We are building a model to make better decisions.”
Although there wasn’t necessarily a right or wrong answer, each group brought a different interpretation of the problem and its subsequent outcome to the table.
In this instance both advertising and promotion had a part to play, but seasonality also needed to be taken into account when deciphering why meatloaf had higher or lower sales at different intervals throughout the year.
The term ‘regression’ was used substantially. Apt in statistical modeling, regression analysis sets statistical processes for estimating the relationships among variables. Using this, the class created theoretical projection graphs to see whether their model should focus on advertising or promotion.
Four teams were chosen to present their findings to the lecture theater. One team says, “To decide whether to spend the US$1,000, first we looked at short term vs. long term strategy, and then we looked and the exponential effect of advertisement.
“Even though promotion has a long-term effect, US$1,000 investment in advertisement isn’t big enough to create an effect stronger than the negative effect during this quarter and in the future.
“our model suggests to always choose advertisement when investment is higher than US$140,000.”
My mind was blown (and felt like I’d absorbed a lot of new learning in one afternoon).



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