Updated Data Courses for Kellogg MBA: MBA News

The Kellogg MBA program, offered at Northwestern University's Kellogg School of Management has announced that four of its analytics courses will be updated to focus more on data analytics and to prepare its students to work with 'big data' in their future management careers.

 

"We're moving into a world where managers have to be conversant in analytics and in information technology," explains Florian Zettelmeyer, professor of marketing on the Kellogg MBA program. "We at Kellogg have thought very hard about how to train the next generation of managers in analytics."

 

The four updated courses that will be offered to enrolled students on the Kellogg MBA program are:

 

Customer Analytics, taught by Professor Florian Zettelmeyer

Digital Marketing and Commerce, taught by Professor Richard E Wilson

Retail Analytics, Pricing and Promotion, taught by Professor Eric Anderson

Social Dynamics and Network Analytics (Social-DNA), taught by Professor PJ Lamberson

'Big data' is a term often used to refer to the data organisations collect about consumer habits, trends and other activities in order to raise productivity.

 

The Kellogg MBA is normally considered to be one of the leaders for data analytics, and while it previously covered so-called 'big data' areas, this shift will allow for students to cover the subject in even greater detail.